Display Advertising Rates

After a very turbulent year in the magazine industry due to the demise of Anderson News and the shifting to other wholesaler groups, we have lowered our advertising rates as we slowly rebound. These new rates are effective beginning January 1, 2010.

Display Advertising Insertion Order Form HTML
Display Advertising Insertion Order Form PDF

Black and White Rates

                        1x              3x             6x
Full Page          $477.00     $419.00     $395.00
Half Page         $287.00     $258.00     $243.00
Quarter Page    $147.00     $132.00     $124.00
Eighth Page        $98.00       $88.00       $83.00

Cover Rates (Black ink rate shown)
                        1x              3x             6x
Covers 2 & 3 
Full Page         $488.00     $424.00     $405.00
Half Page        $298.00     $263.00     $253.00

Cover 4          
Full Page         $498.00     $434.00     $415.00

Color Rates

2-color and 4-color ads appearing on text pages: Add $400.00 to Black & White rates above.

Cover Rates (Color ink rate shown)
                        1x              3x             6x
Covers 2 & 3  
Full Page         $707.00     $600.00     $565.00
Half Page        $588.00      $524.00     $505.00
Cover 4          
Full Page         $722.00     $613.00     $577.00

Cash Discount

Insertions prepaid in full qualify for an additional 5% (from net).
Mailing list renters qualify for substantial display ad discounts.

Agency Commissions

Standard 15% commission allowed recognized advertising agencies. Terms are 15 days from invoice date.
No agency commission on "Unclassified" advertising or one-time special rates.

General Advertising Requirements

Printing Process: Web Offset
Trim Size: 8-3/8 x 10-7/8 No./Cols. 2
Binding Method: Fold, Saddle Stitched
Colors Available: Black and White; 4-color process
Covers: 4-color process
Paper used: Text pages 40# Alternative
Covers 80# enamel

Mechanical Requirements

Overall Publication Trim Size...8-3/8" X 10-7/8"

                              WIDTH  X  DEPTH

Full Page with bleeds         8-5/8" X 11-1/8"
Full Page without bleeds      7-1/8" X  9-3/4"
Half Page-Horizontal          6-3/4" X  4-1/2"
Half Page-Vertical            3-1/8" X  9-1/8"
Quarter Page                  3-1/8" X  4-1/2"
Eighth Page                   3-1/8" X  2-1/8"

A note on bleeds: Caution: Keep live matter 3/8" from bleed plate—any edge.

Below are examples of how the different size ads will appear:

 

 

 

How to Submit Advertising Material

We prepare all materials digitally. We prefer all ads to be in a digital format. However, for those who cannot submit material digitally, we will accept camera ready copy.

Advertisers unable to submit camera-ready art are offered our art department facilities. Display ads can be prepared from detailed copy and sketch. Standard rate of $65.00 per hour is charged for ad makeup. This includes submission of proof to advertiser for approval (allow three additional weeks ahead of issue closing date).

Colored ads require colored final proof (matchprint) at no charge.
Cover: 133-175 line screen.
Text pages: 85-110 line screen.
Preferred file formats:  PDF, EPS (embed all fonts and graphics).   Please, also send us a hard-copy proof.
Platforms: PC, MAC.
Media/Transport: E-mail (only if under 4MB), CD-ROM, Zip disk (100M), diskette.
Color Proofing: SWOP certified proofs. 

For technical support please call: Leon Ogroske at: 218-346-7921. Or e-mail at: writersjournal@writersjournal.com attention: Leon Ogroske.

Furnished Inserts

MUST be approved prior to submitting for insertion. Printing quotes and inserting costs are available upon request. Normal requirements: 3/16" head trim, 3/16 tail trim, 4" lap for single sheet and a 3/8" high folio lap on all other material.

Furnished Blow-In Cards

MUST be approved prior to submitting for insertion. Printing quotes and inserting costs are available upon request. Two blow-in cards per issue are accepted. Normal requirements: 3/16" head trim. Maximum size is 4" X 6", 7 pt. to 10 pt. card stock required.

Preferred Position

Every effort will be made to place requested positions. However, a MUST position request will be honored and billed at 15% over standard rate.

Annual Ad Closing Dates

ISSUE DATES	ON SALE 2010	RESERVATIONS	CLOSING/MATERIAL DUE DATES
January/February	12/22	October 20	November 1
March/April	2/16	December 20	January 1
May/June	4/20	February 20	March 1
July/August	6/15	April 20	May 1
September/October	8/17	June 20	July 1
November/December	10/19	August 20	September 1

 

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