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This is the WRITERS' Journal Online Media Kit. Here you will find information about our magazine and its audience, our ad space pricing, and our advertising policies.

The function of advertising is to market products and services to potential buyers in an effective and persuasive manner.

The goal of advertising is to develop awareness and recall of a product or service, and/or to build a distinctive corporate image for an advertiser.
 
The seller determines what is to be advertised. The medium (WRITERS' Journal) carries the message about the product or service to the attention of potential buyers.

Though there is no question that online searches are becoming more popular among consumers, what exactly triggers those consumers to search online? In a recent analysis of BIGresearch’s Simultaneous Media Survey (SIMM 9) conducted for the Retail Advertising and Marketing Association (RAMA), consumers say they take cues from traditional advertising to determine when and where to search for merchandise online.

Consumers said that they were most motivated to begin an online search after viewing advertisements in magazines (47.2%), newspapers (42.3%), on TV (42.8%) and from reading articles (43.7%).

From minonline.com
Magazine Ads More Effective Than Internet Ads
Thursday, April 2, 2009

According to a new study by McPheters & Company, conducted in tandem with Condé Nast and CBS Vision, TV and magazine ads are far more effective in delivering ROI and consumer recall than Internet ads. This lends further fuel to the notion that TV, and especially magazines, as advertising platforms should not be counted out by marketers in favor of the hotter digital realm. To provide comparable measures of ad effectiveness across multiple media, the study examined 30-second TV ads, full-page four-color magazine ads and Internet ads in standard sizes.

Among the major findings were:
·  Within a half hour, magazines effectively delivered more than twice the number of ad impressions as TV and more than 6 times those delivered online;
·  Though TV doesn't deliver as many ads per half hour as do magazines, net recall of TV ads was almost twice that of magazine ads; magazines in turn had ad recall almost three times that of Internet banner ads;
·  Among Web users, 63% of banner ads were not seen. Respondents' eyes passed over 37% of the Internet ads and stopped on slightly less than a third;
·  For Internet ads, almost all net recall could be attributed to ads that were seen.

"Because different media deliver ad impressions at vastly different rates, this study provides clear evidence that time spent with a media does not translate into value for advertisers," said Condé Nast SVP of research Scott McDonald in a statement announcing the results of the study. "It also indicates that magazine advertising is undervalued relative to its effectiveness."  

WRITERS' Journal 
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Phone: 218-346-7921 
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