WRITERS'
Journal—The Complete Writer's Magazine
|
WRITERS'
Journal—The Complete Writer's Magazine |
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Display Advertising Insertion Order Form
Black and White Rates
1x
3x 6x
Full Page $930.00
$792.00 $744.00
Half Page $512.00
$435.00 $419.00
Quarter Page $282.00 $240.00
$226.00
Eighth Page $155.00
$132.00 $124.00
Cover Rate (Black ink rate shown)
Covers 2 & 3 $1,032.00 $877.00
$825.00
Cover 4 $1,135.00
$965.00 $909.00
Frequency rates are based on consecutive insertions only. A break in consecutive order automatically reverts cost to next higher rate.
Color Rates
Color ads on cover pages 2, 3, and 4...add 50% to B&W rates.
2-color and 4-color ads appearing on text pages--details and specifications
required, call for approval and price.
Cash Discount
Insertions prepaid in full qualify for an additional 5% (from net).
Agency Commissions
Standard 15% commission allowed recognized advertising agencies. Terms are
15 days from invoice date.
No agency commission on "Unclassified" advertising or one-time
special rates.
General Advertising Requirements
Printing Process: Offset Full Run
Trim Size: 8-3/8 x 10-7/8 No./Cols. 2
Binding Method: Fold, Saddle Stitched
Colors Available: Black and White; 4-color process
Covers: 4-color process
Paper used: Text pages 50#
Covers 80# enamel
Mechanical Requirements
Overall Publication Trim Size...8-3/8" X 10-7/8"
WIDTH X DEPTH
Full Page with bleeds
8-5/8" X 11-1/8"
Full Page without bleeds 7-1/8" X
9-3/4"
Half Page-Horizontal
6-3/4" X 4-1/2"
Half Page-Vertical
3-1/8" X 9-1/8"
Quarter Page
3-1/8" X 4-1/2"
Eighth Page
3-1/8" X 2-1/8"
A note on bleeds: Caution: Keep live matter 3/8" from bleed
plate—any edge.
Below are examples of how the different size ads will appear:
How to Submit Advertising Material
We prepare all materials digitally. We prefer all ads to be in a digital
format. However, for those who cannot submit material digitally, we will
accept camera ready copy.
Advertisers unable to submit camera-ready art are offered our art department
facilities. Display ads can be prepared from detailed copy and sketch.
Standard rate of $65.00 per hour is charged for ad makeup. This includes
submission of proof to advertiser for approval (allow three additional weeks
ahead of issue closing date).
Colored ads require colored final proof (matchprint) no charge.
Cover: 133-175 line screen.
Text pages: 85-110 line screen.
Preferred file formats: PDF, EPS (embed all fonts and graphics).
Please also send us a hard copy proof.
Platforms: PC, MAC.
Media/Transport: E-mail (only if under 4MB), CD-ROM, Zip disk (100M),
diskette.
Color Proofing: SWOP certified proofs.
For technical support please call: Leon Ogroske at: 218-346-7921. Or e-mail at: writersjournal@writersjournal.com attention: Leon Ogroske.
Furnished Inserts
MUST be approved prior to submitting for insertion. Printing quotes and inserting costs are available upon request. Normal requirements: 3/16" head trim, 3/16 tail trim, 4" lap for single sheet and a 3/8" high folio lap on all other material.
Furnished Blow-In Cards
MUST be approved prior to submitting for insertion. Printing quotes and inserting costs are available upon request. Two blow-in cards per issue are accepted. Normal requirements: 3/16" head trim. Maximum size is 4" X 6", 7 pt. to 10 pt. card stock required.
Preferred Position
Every effort will be made to place requested positions. However, a MUST position request will be honored and billed at 15% over standard rate.
Annual Ad Closing Dates
| ISSUE DATES | RESERVATIONS | CLOSING/MATERIAL DUE DATES |
| January/February | October 20 | November 1 |
| March/April | December 20 | January 1 |
| May/June | February 20 | March 1 |
| July/August | April 20 | May 1 |
| September/October | June 20 | July 1 |
| November/December | August 20 | September 1 |